Tesla CEO Elon Musk is now Tesla’s Technoking, the company said in an official filing with the Securities and Exchange Commission. Tesla Chief Financial Officer Zach Kirkhorn is now “Master of Coin.” The two men will retain their previous titles, the brief regulatory filing states.
The “Master of Coin” title may be a reference to Tesla’s recent foray into cryptocurrencies. Tesla announced in February that it had purchased $1.5 billion worth of bitcoin. Tesla also said it was planning to accept bitcoin for its products “in the near future.” The announcement pushed bitcoin’s value up to record highs.
Musk has a long history of attention-grabbing stunts. Around the same time as Tesla’s bitcoin purchase, Musk touted the joke cryptocurrency Dogecoin, contributing to a tenfold increase in Dogecoin’s value.