Voyage’s strategy was to launch its first self-driving taxi service at the Villages, a massive retirement community in Florida. The Villages is large enough that people need a car to get around, yet many of its residents are at or near the age where they can’t drive safely. The community had a speed limit of 25 miles per hour, reducing the risk that anyone would be killed if a self-driving car malfunctioned.
In a piece two years ago, I suggested that focusing on a relatively easy application of self-driving technology like this could allow a startup like Voyage to succeed while their larger rivals floundered. I argued that once a company like Voyage has a viable commercial service in a limited area, expanding over time to a larger area and higher speeds would be relatively easy.