Intel hires Justin Long to mock Macs in throwback to 2000s “I’m a Mac” ads

Intel’s “Justin Gets Real: Touch Screens” ad.

Chipmaker Intel has produced a series of ads mocking Apple’s M1 Macs, and it brought on actor Justin Long—famous for his role in Apple’s 2000s “I’m a Mac” ads opposite comedian John Hodgman—to satirize Apple’s own ad campaign.

In five video ads labeled “Justin Gets Real” that have been published to Intel’s YouTube channel, Long begins by saying, “Hello, I’m a… Justin, just a real person doing a real comparison between Mac and PC,” referencing the “Hello, I’m a Mac” and “I’m a PC” start to Apple’s numerous ads.

Long briefly examines a Windows laptop with an Intel processor, then an Apple Silicon-equipped Mac. Eventually he comes to conclusions about how the Macs are too limited compared to what the Intel PCs can do.

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