Black Widow to Disney+: We finally know when, how much

After losing its initial May 2020 release date to the emerging COVID-19 pandemic, Disney and Marvel Studios’ Black Widow has finally settled on a release strategy: a simultaneous launch in theaters and as a “premier access” purchase on the Disney+ subscription service, both coming Friday, July 9.

Watching Black Widow at home will require a one-time payment of $30 on top of your Disney+ subscription fee, which will unlock the film for repeat viewings ahead of its eventual release for all base subscribers. The same will apply to Cruella, the live-action prequel to the Disney animated classic 101 Dalmatians, which will get its own theater-and-Disney+ simul-launch on Friday, May 28.

The announcement, as distributed in a Disney press release on Tuesday, notes that this follows the “successful release” of CGI-animated feature Raya and the Last Dragon both in theaters and on Disney+ on March 5—apparently confirming that the decision made dollars and sense for everyone at Disney, following a similar release strategy for 2020’s live-action version of Mulan.

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