The WF-1000XM4 is Sony’s noise-canceling answer to the AirPods Pro

Sony on Tuesday announced its latest pair of noise-canceling wireless earbuds, the WF-1000XM4.

This is the follow-up to the also-awkwardly-named WF-1000XM3 earbuds that Sony launched in 2019. Like that pair, the XM4 is aimed squarely at the premium end of the burgeoning true wireless market, with a loaded feature set packed into their diminutive frame.

Given that market, the XM4 is expensive: the earbuds are available to order today for $279.99. That puts them in line with competitors like the $279 Bose QuietComfort Earbuds but above other premium noise-canceling pairs like the $249 Apple AirPods Pro or $230 Jabra Elite 85t. For reference, the XM3 launched for $230.

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