What would you pay for autonomous driving? Volkswagen hopes $8.50 per hour

A yellow VW bus concept car drives past the beach, with surfboards on its roof

Enlarge / This one is destined to go on sale in 2023. You can watch a short video we made about it back in 2017. (credit: Volkswagen)

The future of driving may cost you $8.50 per hour if Volkswagen follows through on its boardroom musings.

The German automaker is considering charging an hourly fee for access to autonomous driving features once those features are ready. The company is also exploring a range of subscription features for its electric vehicles, including “range or performance” increases that can be purchased on an hourly or daily basis, said Thomas Ulbrich, a Volkswagen board member, to the German newspaper Die Welt. Ulbrich said the first subscription features will appear in the second quarter of 2022 in vehicles based on Volkswagen’s MEB platform, which underpins the company’s new ID.3 compact car and ID.4 crossover.

The executive said that Volkswagen will also offer video games in cars, similar to Tesla’s arcade. “In the charging breaks, even if they only last 15 minutes, we want to offer customers something,” Ulbrich said. He said the automaker wouldn’t be developing the games themselves, and it’s not clear whether they’ll come preinstalled or be available for purchase through an app store.

Read 10 remaining paragraphs | Comments

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top