Facebook begins tying social media use to ads served inside its VR ecosystem

Doctored image of a young man in a VR headset being examined in a padded cell.

Enlarge (credit: Aurich Lawson / Getty Images)

Everything we’ve feared about the Facebookening of Oculus and its virtual reality ecosystem is starting to come true.

A Wednesday blog post has confirmed that Oculus, the VR-specific arm of Facebook, is now displaying advertisements in select VR games and apps to their players. As Facebook has since emphasized in emails sent directly to the press, these ads will leverage “first-party info from Facebook to target these ads”—and FB has yet to announce any limitations for what Facebook account data may be leveraged. (Ars Technica was not briefed about this news ahead of the announcement, and we did not get the opportunity to request the comments that other members of the media received.)

FB’s additional clarifying statements about biometric and use data inside of VR are carefully worded to clarify that the company does examine specific use data as it sees fit, and for now, that data won’t apply to its new advertising platform. Facebook says it processes and keeps track of the following data, uploaded by users while connected to any Oculus services:

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