Amazon launches its first self-branded smart TVs and a new 4K Fire TV Stick

Amazon on Thursday announced its first self-branded smart TVs and a new 4K streaming media player called the Fire TV Stick 4K Max.

The tech giant has previously partnered with Best Buy to sell various Toshiba and Insignia TVs that run Amazon’s Fire TV operating system. It has also launched TVs in India under its AmazonBasics brand.

Today, though, the company is unveiling two new TV lines of its own: a flagship Omni Series and a slightly more budget-friendly 4-Series. The announcement confirms a report from Insider last week.

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